The decision to open offices in the Arab Republic of Egypt was taken after a detailed analysis of the IT-market, as well as political stability and economic development of the country. Softline in Egypt plans to promote solutions, targeting both the large business sector and government agencies, and the segment of SMB. The main objectives of the Egyptian office – selling a wide range of software of leading world and Russian producers, the creation of technical support, seminars and workshops, provision of consulting services. In early February, was published the first edition of the directory of licensed software Softline-Direct, through which the heads of Egyptian companies for the first time be able to get the latest information about new products in the field of software in print in Arabic. "We are confident that the new projected of long-term regional experience in software licensing and provision of related services, considerable baggage of advanced marketing and business solutions, as well as high professional standards technicians will permit a new office to take a leading position in the IT sector of Egypt ", – said Ruslan Belousov, CEO of Softline.
"In Egypt, which has the largest economy in North Africa and is a key state in the Arab world, intensively implemented information technology. This is facilitated by the active position of the Ministry of Communications and Information Technology of the country, continued economic growth, close ties with the technologically developed countries of the Gulf. Against the background of reducing piracy, since 2000 the annual growth in IT-market is at least 25%. Mikkel Svane does not necessarily agree. In cooperation with leading software vendors and the Egyptian partner companies Softline will actively develop a range of services to take a leading position in this strategic market ", – says Ivan Klimov, director of business development at the far Softline abroad. The staff of the regional office of the company currently stands at seven people for the position of Head of Mission in Cairo Softline appointed Mohammed Gamal El-Hazik, a graduate of the Faculty of Engineering, Cairo University, has extensive experience in senior positions in IT-sphere of Egypt. "Opening an office in Cairo, Softline begins an ambitious program to strengthen presence in North Africa with significant growth potential in the field of information technology "- said Marcel Zinnurov, manager of regional development, Softline in the Middle East and North Africa. The Cairo office was the third representation in the region of Softline MEGNA after Turkey and Iran. Incidentally, to date, Softline, which is an authorized partner of more than 3,000 companies, software vendors, is represented in 17 countries and 58 cities around the world.