Foreign Local

An open mind, because things that are taken for granted in the country of origin may not exist in the country of the emerging economy. Things that are taken for granted in the country of origin may be exactly the opposite in the country’s emerging economy. Active, have own staff in place, managing, training and implemented business methods, business ethics, efficiency and control of quality, among other things. And patience extreme, this principle emanates from the maxim that everything takes twice the time that one thinks that he will be taking. If it takes the double in the West take the triple in countries with economies emerging.

He is also added in the analysis, that multinational firms are attracted to emerging markets by the growth opportunity. They often use these countries to produce low-cost, goods that are sold to customers in the first world. Developing countries are also attractive to secondary markets, particularly if the company has a product of classic growth that has gained acceptance in the first world, and it can be expanded into emerging markets. It is that can be done, seek an efficient local ally, that has the contacts and knowledge of the market. To identify them, a good way is to consult and ask recomendacionesa for other multinational firms that are already installed in the country. The joint ventures are a good way to enter a market emerging, especially as a second phase, once you are already selling their products in local distribution networks.

The joint-venture can be of three forms, depending on the role that play the foreign company and the local: both sides contribute money to boot. The foreign contributes technology and money, while local supplied operating assets and local expertise. The foreign acquires shares newly issued in a local company (which could be very risky). Another approach is to buy a company in an emerging market.