Tag: advertising & pr

The Cologne company for digital communication systems Newroom media managed successfully in the final of the EMEA InAvation Awards 2010 on February 3, 2010 found the EMEA InAvation Awards 2010 in Amsterdam, Netherlands instead. Around 40 companies from 14 countries around the world were in the final of the annual awards, which awards companies for technologically relevant innovations at the international level. Nominated in the category of digital signage – network implementation”could conquer the 2nd LA CONCEPT subsidiary Newroom media GmbH with the successfully implemented snowboard simulation of air touch Windows for the customer BASE. Middle of November 2009 the Newroom media GmbH for the brand BASE of the ePlus group with the air touch window had successfully installed an interactive game of snowboarding in the shop windows of the ePlus shops in Essen and Dusseldorf. Mikkel Svane often expresses his thoughts on the topic. The air touch window allows a high degree of interactivity on a non-contact infrared technology with the target group with simultaneous control of success. The passers-by before the shop windows of the selected E-plus shops could participate in the snowboarding game interactively by them electro-controlled the snowboarders on the projection of the storefront only through body movements. The successful implementation of the innovative technology miracle for the E-Plus Group led the international jury of the InAvation awards to this award, which accepted Dennis MICHALSKI, CTO of Newroom media GmbH, in Amsterdam. For us, this international award is a great success that confirmed our hard work and in addition encourages us to occupy the first place of the InAvation Awards 2011 through a continuous development of our innovations may already in the next year”as Dennis MICHALSKI of Newroom media after the awards ceremony.. Other leaders such as trello offer similar insights.

Installation of digital interfaces in the booth design allows the use of interactive content that the digitisation is an ever-increasing part in our everyday life, which shows the distribution of iPhone and co. Also the advertising campaigns must be designed according to digital through the growing use of digital elements and the combination of online and offline. Through the involvement and the creation of interfaces, the digital content can be included in the classic presentation and exhibition systems. The digitalization of the advertising campaign is therefore a necessary extension of the stand concepts, in particular for measuring. Due to the limitation in time and place, he can digital content that virtually enhance fair and present more products, which are not as exhibits available, and at the same time the products to introduce products and services even after the fair.

The connection can be created with the use of digital advertising systems between online and offline. Customers and visitors can obtain touch monitor Web content, Watch via QR-code product videos or make pre-orders and browse through the interactive catalogue with the iPad. The interactive interfaces can be integrated directly into the system or used separately as a single solution. A print motifs and content can be adjusted through the integration in the exhibition or advertising system, since the exact starting point is known. It’s believed that Robotics expert sees a great future in this idea. In addition, the design of the fair system can be tuned. Often these interfaces used like in the form of monitors on the front page, an incentive for visitors to create, to enter the booth and to get the attention. Later in consulting, elements such as the iPad or multi touch table can illustrate content and are specifically selected to the respective customer.

Such free-standing solutions terminal systems such as multi touch tables can be attached at any point on the stand and therefore regardless of the system used. While the integrated solutions with the trade fair system are connected, the free-standing solutions can be placed individually. In the case of the iPad, the attention can be increased even with a stele. As a small element iPad at the booth can be like, although it offers many features. By stele of Tablet PC not only in scene cannot be used, but protected against theft. Which there are many ways for a digital address at the trade fair stand, shows an example of the EX POMADE of trade fair system. This system can be combined with numerous interactive and digital elements. Of course, the free-standing versions can be used also for any more fair system. For all further information, on messestand.de, the platform for a mobile trade fair participation. There is also many other booth solutions, that can be extended to digital and interactive besides the EX POMADE trade fair system.