lego building blocks have long won the hearts of young inhabitants from around the world. With the help of miniature bricks, they erected houses, collect the car. The Latin name of Lego sounds like "play with pleasure" Lego, ie, its founder, appeared in 1949. The founder was a toy manufacturer Kirk Christiansen, he named his creation Automatic Binding Bricks. Two years later the company began to produce more than a hundred different kinds of plastic toys. Precursors of the modern lego bricks supplied as components for the connection of different parts of toys.
Original material for the production of lego served as cellulose, which resembled a block of wood. These blocks folded on each other and fastened together. These are mainly and difference from other toys, a similar type. On top of the blocks were "hats" and their base remained hollow. Beginning with the fifty-third year, the company delivers its designers in Sweden.
While plastic toys have not yet had the opportunity to compete with the same wooden prototypes. Everyone thought that this novelty will never take hold in the market and will only historical experiment. But skeptics were wrong, because the plastic toy lego was destined to conquer the world of children and adolescents, as well as adults. Active promotion of invention Kirk Christiansen took his son – Godtfred Christiansen. He understood that the toy lego has great potential, you just need everything right to advertise. After all, these toys are developing creativity in children and adolescents, helping them to think spatially. Beginning with sixty-third year, all the details of lego building blocks are produced from acrylonitrile. This material is completely non-toxic, retains color, not deformed. You can take the bricks, forty years ago, and just as reliable connect them with each other, as well as new ones. Ninety-sixth year of the company founded by lego media international, which to this day has been developing and introducing new models, designers, their latest brainchild lego duplo. Likewise, the company engaged in promotion and advertising of Lego in a variety of media, Internet, tv, radio When creating something new developer account Medio interest in children and adolescents, which transfer or movies they like best striking example of this is Lego Star Wars and others. The company also designs computer games, the main characters which are creatures Lego.