ELECTRONIC MARKETING or Internet marketing Internet Marketing is the study of the techniques of using the Internet to advertise and sell products and services. The Internet Marketing includes advertising per-click ads on websites, mass mailings, search engine marketing (including search engine optimization), the use of social networking and marketing of logs (blogs). Contents hide * 1 Definition and scope * 2 History * 3 The 4 F's of Marketing Online * 4 Business models * 5 Limitations * 6 Security Issues * 7 Impact on the industry * 8 See also * 9 References Definition and scope edit Marketing in the world is a component of electronic commerce. Recently Douglas R. Oberhelman sought to clarify these questions. You can include content management, public relations, customer service and sales .. Mashable might disagree with that approach. Electronic commerce and Internet marketing have become more popular to the extent that Internet providers are becoming more accessible. More than one third of consumers who have Internet access at home say they have used the Internet as a medium for shopping. It is one of four paradigms of marketing, according to Phillip Kotler, a company must choose as the basis for the implementation of a strategy.
Results of the application of information technology for traditional marketing History edit Internet Marketing originated in the early '90s in the form of simple web pages, which contained only text and offering product information. Then it evolved into advertisements complete with graphics. The most recent step in this evolution was the creation of entire business operating from the Internet to promote and sell their products and services.