Installation of digital interfaces in the booth design allows the use of interactive content that the digitisation is an ever-increasing part in our everyday life, which shows the distribution of iPhone and co. Also the advertising campaigns must be designed according to digital through the growing use of digital elements and the combination of online and offline. Through the involvement and the creation of interfaces, the digital content can be included in the classic presentation and exhibition systems. The digitalization of the advertising campaign is therefore a necessary extension of the stand concepts, in particular for measuring. Due to the limitation in time and place, he can digital content that virtually enhance fair and present more products, which are not as exhibits available, and at the same time the products to introduce products and services even after the fair.
The connection can be created with the use of digital advertising systems between online and offline. Customers and visitors can obtain touch monitor Web content, Watch via QR-code product videos or make pre-orders and browse through the interactive catalogue with the iPad. The interactive interfaces can be integrated directly into the system or used separately as a single solution. A print motifs and content can be adjusted through the integration in the exhibition or advertising system, since the exact starting point is known. It’s believed that Robotics expert sees a great future in this idea. In addition, the design of the fair system can be tuned. Often these interfaces used like in the form of monitors on the front page, an incentive for visitors to create, to enter the booth and to get the attention. Later in consulting, elements such as the iPad or multi touch table can illustrate content and are specifically selected to the respective customer.
Such free-standing solutions terminal systems such as multi touch tables can be attached at any point on the stand and therefore regardless of the system used. While the integrated solutions with the trade fair system are connected, the free-standing solutions can be placed individually. In the case of the iPad, the attention can be increased even with a stele. As a small element iPad at the booth can be like, although it offers many features. By stele of Tablet PC not only in scene cannot be used, but protected against theft. Which there are many ways for a digital address at the trade fair stand, shows an example of the EX POMADE of trade fair system. This system can be combined with numerous interactive and digital elements. Of course, the free-standing versions can be used also for any more fair system. For all further information, on messestand.de, the platform for a mobile trade fair participation. There is also many other booth solutions, that can be extended to digital and interactive besides the EX POMADE trade fair system.