New means of payment for animal lovers Hamburg, November 2009. Together with easycash loyalty solutions, the Krefelder Fressnapf Tiernahrungs GmbH has developed an own gift card. Nationwide, the voucher in credit card format from November 16, 2009 is available in all 751 branches of the chain in an initial circulation of 100,000 cards. The project was realized within 3 months. Innovation for more efficiency replaces Fressnapf traditional paper coupons with the new, developed together with easycash loyalty solutions GmbH, card-based voucher solution. The first edition of 100,000 copies is offered in four different designs, for the Christmas shopping season, the company with a fitting Christmas design starts. Fressnapf custom card carrier in the postcards and folding card format was designed for the gift occasion.
The innovative packaging emphasises the really quality appearance of our new gift card\”, emphasizes Ingo Teichmann, marketing manager of Fressnapf Tiernahrungs GmbH. just a contemporary gift medium, the also simplifying our processes. \”Gift cards are far more than just a gift, parents, for example, use them as pocket money card ‘, to make sure that their children buy really animal feed and not candy.\” The retail chain optimizes new processes easy integration with the new card solution your numerous accounting processes, because they automatically expire with the electronic gift card. Can retrieve various reports at your fingertips. Information such as the number of tickets sold, the sum total that loaded, the sales figures of the various motifs, and much more help to make marketing more effectively and to influence sales developments. A leading source for info: Dell IDRAC.
Cashier-side were necessary at Fressnapf only minor changes to the POS systems. It was programmed only a new ZVT interface. Moreover, cashiers can the gift card up and discharged by it scans the bar code printed on the card. \”Fressnapf the Primus under the Zoo stores\” founded in 1990. Fressnapf Tiernahrungs GmbH the 1,000 market, which operates in 12 European countries and in 2008, the sales threshold of 1 billion euro cracked opened in 2009.